Roover Pro — AI-native CRM for roofers.
CRM used to mean Customer Relationship Management. Roover Pro makes it a Customer Revenue Machine. Start with your website, turn enquiries into prepared jobs, and let the agents handle the admin around you.
Address, scan, homeowner intent, and notes captured.
Details, exclusions, and assumptions organized.
Owner approves before anything reaches the customer.
What is Roover Pro?
Start with your website. Turn enquiries into prepared jobs. Let the agents handle the admin, follow-up, quote prep, and pipeline work around you.
Redefining the category
Roover Pro makes it a Customer Revenue Machine.
Traditional CRM gives roofers job boards, estimates, reports, proposals, automations, payments, and mobile access. That is useful. But every tool still creates work for the owner. Roover Pro does not store the work. It does the work.
The split
You
Roover
The real comparison
Old CRM day
Roover Pro day
The old workflow
→ Lead comes in
→ You read the form
→ You check the address
→ You call back
→ You forget something
→ You write notes
→ You price from memory
→ You build the quote
→ You chase the customer
→ You update the CRM
→ You do it again Sunday night
The Roover workflow
→ Enquiry comes in
→ Roover scans the property
→ Asks what imagery cannot know
→ Builds the job details
→ Flags missing info
→ Prepares roof details
→ Helps with VOQ and takeoff
→ Suggests pricing structure
→ Drafts the proposal
→ Follows up
→ Briefs you in the morning
The new roofer workday
Roover lives where roofers actually are: in the truck, on site, between jobs, at the end of the day, and running the office while you sleep.
6:30 am
Revenue actions, ready jobs, overnight replies.
Smith proposal opened twice
Follow-up drafted. Send before 8:30am.
Berala replacement ready
Roof details complete. Pricing assumptions ready for approval.
Mosman heritage flag
Review before promising metal option.
10:40 am
Voice notes become structured job updates.
Gutters added as optional line
Not included in base roof price.
Solar handling excluded
Marked as discuss separately.
Access risk updated
Left side tight. Confirm skip placement.
5:15 pm
Approve, send, decide. Not two hours of CRM cleanup.
2 proposal drafts
Berala and Footscray.
5 follow-up messages
Proposal opened, no reply; quote question; call back.
1 margin warning
Labour assumption low for steep two-storey.
Overnight
Roover prepares tomorrow while you sleep.
3 new leads organised
2 replacements, 1 repair-only parked.
Proposal activity watched
Smith opened twice after 8pm.
Tomorrow planned
Route inspections by suburb; call list prepared.
The atomic unit
Not just a lead. Not just a contact. A structured roofing job with the roof details, assumptions, and proposal inputs prepared before a roofer drives to site.
The Roover Pro tool stack
Roover Pro is not one tool. It is a set of roofing-trained modules that layer in over time. Start simple, add depth.
Put this on your website. Captures address, scan, homeowner intent, and gets to confirmed roof details.
Adds material, pitch, area, solar, fixtures, access, risks, and confidence labels.
Turns messy enquiry details into what is included, excluded, assumed, uncertain, and to-be-checked.
Gets most of the way to working quantities quickly. Escalates to formal measurement when needed.
Helps build prices based on your margins, labour, suppliers, materials, capacity, and goals.
Turns roof details and price into a branded proposal with options, assumptions, exclusions, and warranty.
Answers calls, captures job detail, books callbacks, summarises, and updates the job.
Follows up proposal opens, no replies, timing objections, and quote questions.
Knows what is stuck, why, for how long, and what action unlocks revenue.
Optimises for prepared jobs and proposal outcomes, not junk leads.
Keeps notes, tasks, summaries, reminders, and job state clean.
Tool replacement map
This is not more features. It is a different operating model: from tools that store records to agents that prepare, flag, and queue work for approval.
The agent layer
Each agent has a job and a human-control boundary. AI handles repetition, summarisation, enrichment, routing, QA, drafts, and monitoring. Humans keep trust, judgement, exceptions, and pricing approval control.
Demand Capture
Turns website visits into structured roof enquiries.
Roof Intelligence
Adds property and roof data with confidence labels.
Roof Detail Builder
Turns intent and evidence into a proposal-ready job details.
Estimating Copilot
Prepares pricing assumptions and margin checks.
Proposal Composer
Drafts branded good / better / best proposal options.
Comms Operator
Drafts follow-ups and routine replies.
Voice / Call Copilot
Turns field notes into structured job updates.
Admin Cleaner
Updates pipeline, tasks, records, and reminders.
Pipeline Agent
Knows what is stuck, why, and what unlocks revenue.
Night Shift
Prepares tomorrow while the roofer sleeps.
Governance: AI handles repetition, summarisation, enrichment, routing, QA checks, drafts, and monitoring. Humans keep trust, judgement, exceptions, and pricing approval control.
The trust boundary
Roofing is physical, local, and high-trust. Someone still has to inspect, install, lead crews, make judgement calls, and stand behind the work. What AI changes is the office layer around that work.
Roover does not
Roover does
One roofer, AI office. Sales, follow-up, admin, and proposal prep without hiring a full office team first.
Admin stops eating the day. Site work and customer trust remain human. Repetition moves to software.
The roofer using AI responds faster, prepares cleaner job details, proposes better, and protects margin.
The path in
Check my roof goes on your website first. It captures address, property scan, and homeowner intent. From there, add roof detail preparation, proposal drafting, follow-up, and the full agent layer as each piece earns your trust.
Add Check my roof
Your website becomes a structured roof enquiry engine.
Prepare and qualify
Enquiries arrive as prepared roof jobs, not contact forms.
Draft and approve
Roover drafts proposals. You approve before send.
Full AI office
Follow-up, pipeline, overnight operator, morning brief.
Details first
Good fit: roofers who respond quickly, price clearly, value customer experience, and would rather spend Sunday roofing than doing admin at the kitchen table.
Not the right fit: roofers who want AI to replace their judgement, guarantee prices automatically, or talk to customers without approval.
"The future is not roofers becoming software people. It is software finally working like a roofing office."
Tell us your market, capacity, and service area. We will review the fit and come back with next steps.
We’ll review your market, service area, and fit for the first-market path.
Questions
Roover Pro is for roofers who would rather be roofing than running an office. If you respond quickly, price clearly, and value customer experience, Roover handles the admin layer around your trade work.
Roover Pro is not another CRM to update. It is an AI office layer that does the work your CRM currently stores. Enquiry capture, roof detail preparation, proposal drafting, follow-up, and pipeline management are handled by agents, not manual entry.
No. Roover drafts, prepares, and follows up — but you approve before anything goes to a customer. You stay in control of trust, pricing, and judgement calls.
No. Roover prepares working quantities, pricing assumptions, and draft proposals. Contractor pricing depends on confirmed roof details, site details, and contractor review. Estimate guides are not contractor pricing.
While you sleep, Roover organises new leads, tracks proposal activity, prepares follow-ups, and builds your morning action brief. You wake up knowing exactly what matters before you leave the driveway.
Start by putting Check my roof on your website. It captures address, property scan, and homeowner intent. Add more automation as you trust it — roof detail preparation, proposal drafting, follow-up, and the full agent layer.
Next step
Put Check my roof on your website first. Add more automation as you trust it.